STEEPLES
MI XT AP ES
MI
Banner announcement used for release of "MI", the first release in the MI XT AP ES project. Featured in Facebook and Twitter banners, as well as targeted ad campaigns surrounding release.
Headshots used to promote Steeples and the "MI" release, following a "smoke" theme. Each band member updated their profile photo across social media with links directing followers to the official Steeples pages. Colors also teased the future EP releases. (Photo credit: Matthew Boyd Photography)
XT
Banner used to promote the XT release. Utilized in banners on Facebook and Twitter, as well as resized for story ads on Instagram and promotional posts on Instagram, Twitter, and Facebook.
Promotional poster for XT, resized for Instagram Stories, Facebook, and press releases. (Photography credit: Shawgo Studios)
Headshots for XT followed a "silly string" theme. All band members updated their profile photos across social media in lead-up to release to promote XT's release. (Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
AP
Teaser posted to all social media accounts ahead of AP’s announcement
Promotional banner resized to be used across social media and in press releases. Green cake had to be Photoshopped into this image to match the other headshots. (Photography credit: Shawgo Studios)
Headshots for AP featured chunks of green cake being thrown at the members of the band. We baked a lot of green cupcakes to make this happen. Members used these images as profile photos across social media ahead of the release of AP. (Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
One of several promotional images featuring a green cake to celebrate Steeples' third mixtape release party.
ES
Vertical artwork used to announce track listing for ES. (Photography credit: Shawgo Studios)
Single artwork for Sway, the first image to showcase a teaser of confetti, which would become a central part of the EP's marketing.
Headshots from ES feature a blue background and white confetti. Each band member changed their profile pictures in advance of release in order to build interest and engagement ahead of release. (Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
(Photography credit: Shawgo Studios)
Release party show poster (resized into multiple formats depending on style of post).